• 10 Feb 2017
“Side hustle”...why more women are exercising their entrepreneurial ability

With job security seemingly an outdated concept (even within the once reliable Australian Government job sector), not having to depend entirely on one company or corporation for your income is becoming more and more appealing (and necessary) to the Australian population and beyond.

Job skills and job displacement is predicted to continue to affect every industry in every geographical region until 20251, and with new technologies paving the way for an ‘anytime, anywhere’ work possibilities, the ways in which companies conduct business and break up tasks is also predicted to impact job opportunity globally.

When it comes to employment, women, as a *significant* demographic are up against a lot. There’s the stigma associated with taking maternity leave affecting both employment and promotion opportunities2, there’s also the unrealistic nature of the current childcare system, leaving many women with little reason to return back to the workforce (a choice that not only affects the household in question, but also the economy as a whole). Then there’s the gender pay gap, which over a lifetime equals less money in retirement3, and there’s even vulnerability for women when it comes to age and recruitment. A recent large-scale field study conducted by the National Bureau of Economic Research found that there is considerably less evidence of age discrimination against men, with employers finding older women a less attractive employment selection4.

Although these discrepancies are hardly ground breaking news (come on, the gender pay gap is an issue long overdue its resolution), the financial crash in 2008 saw the landscape for employment take a downturn and we are yet to see significant improvements 9 years’ later5.

However, amidst a bleak outlook, women are rising to the work-life challenge and side-stepping these discrepancies to carve-out job security that is all their own. A want, and perhaps inherent need to take ownership of work-life balance sees a side-venture initiative emerging. With women at the helm of this pioneering approach to the current turbulent job market, side-hustle is helping women supplement their current income and provide long-term job stability5.

Entrepreneur Nely Galan, who was recently featured in the BBC article titled “Why a side hustle may be more important for women than men” explains that being entrepreneurial shouldn’t be daunting and it doesn’t have to mean quitting your day job, suggesting women “shouldn’t waste time waiting for corporate settings to become more equitable. Instead they should find other ways to become self-reliant5

If nothing else, side businesses should be seen as a great way to learn about industry, an opportunity to dip your toe in the entrepreneurial pool and see how you take to it. For some, taking on a side business might be enough, but for others, it might be one step towards small independent business ownership.

The shift in consumer spending habits from big business to reliable independent merchant, and the growing support for sustainable and environmentally responsible brands means big changes for the retail market. ENJO has offered entrepreneurial opportunity to Australian’s for the last 23 years, and with millennials being tagged as the ‘Green Generation’ the ENJO brand has never been more relevant for business-minded men and women who are looking for a low-risk business opportunity.

To find out more about starting an ENJO business visit https://www.enjo.com.au/become-an-enjopreneur.


1. https://www.weforum.org/press/2016/01/five-million-jobs-by-2020-the-real-challenge-of-the-fourth-industrial-revolution/
2. https://www.theguardian.com/money/2014/aug/12/managers-avoid-hiring-younger-women-maternity-leave
3. https://www.wgea.gov.au/addressing-pay-equity/what-gender-pay-gap
4. http://www.nber.org/papers/w21669
5. http://www.bbc.com/capital/story/20161230-why-a-side-hustle-may-be-more-important-for-women-than-men

Fran Gregson
27 Feb 2017
In the last 3 months I've met 2 women desperate to get back into the work force and getting no where with job interviews. 100's of applicants applying for a handful of jobs increases the despondency.....one lady has signed up to ENJO and the other I've just met and the ENJO Business 'seed' has been offered and planted! Thank heavens for ENJO! :) x
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