- 08 Mar 2019
Want to celebrate International Women’s Day but not sure how? Read on for 9 great ways to promote balance for a better world.
Happy International Women’s Day! Every year on the 8 March we celebrate women everywhere with a global movement that marks the call to action to accelerate gender equality.
Celebrating women’s achievements is something that comes naturally at ENJO Australia. As a business run by a woman that offers women a flexible business opportunity, recognising female accomplishment is a regular occurrence for us.
We’re proud to be empowering women with the opportunity to build their own business, and this year’s International Women’s Day campaign highlights why the ENJO Business opportunity exists – because the balance in business doesn’t.
This year’s International Women’s Day (IWD) campaign focuses on balance, building a more gender-balanced world by raising awareness against bias.
As IWD accurately points out, “balance isn’t a women’s issue, it’s a business issue because balance is essential for economies and communities to thrive”.
Why balance in our everyday lives is better for business
Gender inequality still exists, but how far-reaching is the impact?
When it comes to gender inequality in business, it goes far beyond the pay gap, just think of all the ideas that could have been explored with everyone's input.
Business has been unbalanced for so long that seemingly insignificant choices or actions impede progress, there's no denying that creating a man’s world is impacting industry.
At the office
The standard office temperature was developed based on the resting metabolic rate of a man1, by overlooking the metabolic rate of women most offices are 5 degrees too cold for comfort for female employees. How does this imbalance become an economic issue? Studies show workplace temperature has an impact on speed, accuracy and productivity2.
As we travel
Men are more likely to be involved in car accidents than women, however, because car safety and crash test dummies are designed to protect a man, when a woman is involved in an accident she is 47% more likely to be seriously injured3, resulting in time away from work and increased dependence on government support.
A lot of clinical research into medication use men to test their drugs, despite men and women having many biological and physiological differences and therefore susceptibility to said drugs. This research costs enormous amounts of money and by using men as the species representative, in the last decade, 8 out of 10 prescription drugs have been withdrawn from the market owing to health risks for women4.
For years gender stereotypes have defined if and when women work and the types of roles they undertake. For example, for centuries women have been pigeonholed as ‘not handy’, however, this perception isn't so surprising when you consider the standard size of bricks, tools and cement bags were all designed to suit men5. Who knows how this has impacted the building and construction industry.
Over the last 100 years in many places around the world we’ve seen important changes in attitude for women’s equality, and with more female role models than ever before and far-reaching platforms for women to harness, we’re hoping to see the balance restored.
So how can you be part of the change?
How can we get involved in International Women’s Day 2019?
1. Start by supporting and celebrating the women you know, friends, mothers, sisters and co-workers. Let your own actions lead the way and celebrate female achievement!
2. Continue conversations and pledge your support by calling out gender bias.
3. Share content (blogs, articles and social posts) to spread the message of IWD.
4. Join or create your own event. You can search for events in your local area from the IWD website.
5. Businesses can sponsor, collaborate and support flagship events for International Women’s Day 2020 now, so get planning.
6. Attend women’s networking events. Throughout the year women put themselves out there to empower others – choose to support and attend these networking events.
7. Support women in business and female independent business owners who are driving change for the future.
8. Donate to local women’s charities to help empower the most vulnerable.
9. Read books written by inspiring women, talk about them, and recommend them.
A balanced world is a better world
Let us know how you celebrated IWD in the comments.